With this in mind, Shauna said her target audience was men. She was looking for a logo that was decorative but still appealed to males. I created several designs for Shauna. Keeping the male target audience in mind, I didn't want to go overboard with too much damask or scrollwork, so I kept the scrolls as accent pieces. Combined with Shauna's colors of red and black, the delicate scrollwork touches helped to keep the logo attractive to men as well as women.
Shauna liked the proofs so much that she ended up purchasing a 2nd logo.
Thank you, Shauna!
No comments:
Post a Comment