Shauna contacted me to create a custom business logo for her company, Romantic Deliveries. Quoted from Shauna, "Romantic Deliveries is a unique romantic events company specializing in creating elegant, romantic evenings. We provide romance packages to couples for birthdays, wedding nights, honeymoons, anniversaries, etc. Our romance consultants transform hotel rooms into romantic getaways with rose petals, candles, romantic CDs, bath and shower gels, etc."
With this in mind, Shauna said her target audience was men. She was looking for a logo that was decorative but still appealed to males. I created several designs for Shauna. Keeping the male target audience in mind, I didn't want to go overboard with too much damask or scrollwork, so I kept the scrolls as accent pieces. Combined with Shauna's colors of red and black, the delicate scrollwork touches helped to keep the logo attractive to men as well as women.
Shauna liked the proofs so much that she ended up purchasing a 2nd logo.
Thank you, Shauna!
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